Ad campaigns strive for direct connections

Acupuncture Image -

Matt Hale, the CEO of Modern Acupuncture, wanted something for the customer who might have seen it all but was still afraid of the needle. The franchise’s “Let’s Tingle” campaign features eye-catching photography by Swedish photographer Henrik Halvarsson, of H&M fame, under creative direction of renowned marketing agency StrawberryFrog. Click here to read more. 

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